UVA Darden
Business as usual is over.
Darden saw a huge growth opportunity in positioning itself as a lifelong learning partner—not just as a stellar MBA program.
At the same time, Darden wanted a campaign that reflected an impressive ascent in the rankings, with more Top Ten rankings than any other business school; and greater awareness/credit for the School’s intellectual capital—which included transformative ideas like stakeholder theory, effectuation, and design thinking for Business.
With Yes & Lipman Hearne’s extensive experience with business schools marketing, we had the kind of deep knowledge, sector landscape perspective, and short learning curve that Darden was looking for.
Read the full case study here.
