UHA Mikakuto
A promotional campaign for throat-soothing candies during the dry season. We created a commercial featuring a female celebrity who appears as a 66-meter-tall giant, approximately 43 times her actual height, on a 3D billboard. This was the first commercial in Japan to incorporate 3D visuals within the ad itself. The 3D billboard was displayed at the Cross Shinjuku Vision near Shinjuku East Exit, allowing people to experience the commercial’s world right in Shinjuku.
