




Gaining a positive market distinction, introducing a tailored web-based ordering. How can a fusion of a great customer experience and new techniques lead to optimal results?
Conquering the European steelworking market.
As 247Tailorsteel embarks on its journey to dominate the European steel market, it recognizes the importance of scalability and an enhanced user experience.
The company is increasing its position by expanding its production capabilities from two to seven factories and they’re not done. To achieve this ambitious goal several processes had to undergo a transformation to improve their scalability.
Working with a Windows application that had to be installed by (potential) customers to submit orders was a hurdle in delivering an excellent user experience. 247Tailorsteel sought a way to streamline the process in all (future) factories for expansion and synergy. The application needed to be scalable and work efficiently across all factories. This way, orders should automatically be produced and delivered to the right location quickly and accurately. Starting this process with laser cutting and bending, aiming to lead the processing market.
Coming from Sophia® an installable desktop application that was locked to a single operating system, it was clear that there were a few hurdles to take to scale up and streamline the ordering process, to make sure that 247Tailorsteel’s new factories could live up to their full potential.
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