Sentara
Oh, hello.
HOW OPTIMA HEALTH BECAME NORTHERN VIRGINIA’S NEW HEALTH CHOICE
Sentara’s Optima Health Plan serves nearly one million members throughout the state of Virginia and was expanding coverage to Northern Virginia starting in October 2022. Yes& was tapped to create a targeted and scaled awareness campaign introducing Optima Health plans.
Optima Health needed to break through a crowded marketplace and push past the known entities in the area (Cigna, Kaiser, UHC, etc.) by demonstrating that Optima Health plans meet—and exceed the needs of Northern Virginians.
Read the full case study here.
