Our Kaka‘ako – Honolulu Night Market Relaunch
Our Kaka‘ako’s signature event, Honolulu Night Market, was canceled for more than two years due to the COVID-19 pandemic. In early 2022, as pandemic restrictions eased, landowner Kamehameha Schools decided that it was time to bring it back as a key activation exemplifying the nightlife and entrepreneurial spirit of this vibrant, urban community.
We handled the event planning and management from soup to nuts for this large-scale block party attracting more than 10,000 attendees and featuring dozens of food and retail vendors, a fashion show straight off of the runway of NY Fashion Week, and a full line-up of live entertainment including musicians and a breakdancing competition. With the support of major sponsors including one of Hawai‘i’s largest banks, exciting prize giveaways incentivized attendees to opt in and follow, leveraging the event as a key strategy to grow Our Kaka‘ako’s audience. Pre-event and post-event marketing included integrated paid, earned, shared and owned media channels, driving outstanding social media engagement, website traffic, PR news coverage and overall exposure.
