Local Agent Finder – Bridging the gap between online and offline attribution
To ensure accountability of Linear TV budgets, we sought to show Local Agent Finder that TV could influence online acquisition, not just Brand Awareness, as part of a wider media efficiency project.
Using our proprietary tool “Optimize” we were able to show a clear correlation between linear TV spot placement and the impact on Search.
Furthermore, by removing inefficient timeslots, we were able to reduce CPA by 16% and the overall TV CPM by 8% based on STLY.
