LE PETIT BASQUE – PRODUCT LAUNCH
becoming designed and implemented a 360° campaign to announce the arrival of 3 new Le Petit Basque ewe’s milk products.
A complete campaign to be deployed from May 2024, throughout France, including:
The definition of a new communication concept for these new products (graphic identity and editorial tone) and deployment in stores and on social networks.
Creation of packaging and culinary photo shoots;
Creation of all advertising assets (DOOH, pro press ads, display) and instore launch POP (window stickers, shelf-stoppers, totems, etc.);
A partnership with an influencer to create exclusive recipes;
Design of a competition;
The design and writing of a newsletter and the creation of marketing tools.
“We are delighted with this new collaboration with Le Petit Basque, which illustrates our creative and innovative know-how in the food sector to create effective and attractive campaigns”, says Alexandre Drouillard, Creative Director of becoming.
