Kentucky Bourbon Trail Brand Launch
The KBT™ was formed 25 years ago and has grown into one of America’s most beloved ways to taste and explore 46 distilleries, drawing more than 2.5 million visitors annually from all 50 states and 25 countries. After a national search of agencies, Lewis was selected to develop a new brand and website as part of their 25th Anniversary celebration in 2024.
The Result: We launched a new brand and website, topped off with the first-ever #WorldBourbonToast which was live-streamed for 26 straight hours. Earned media coverage included notable outlets such as AdAge, AdWeek, American Whiskey, Yahoo, MSN and many more. Generating nearly 20 million impressions from 32 countries across 6 continents, we reintroduced the Kentucky Bourbon Trail™ to the world and made it clear that there’s more to explore, savor and experience within Kentucky. For more information, click here.
