HPM Building Supply Centennial Anniversary
To commemorate its 100th anniversary, HPM Building Supply launched a year-long, multifaceted campaign to honor its legacy, engage the community, and reinforce its position as a trusted, employee-owned leader in Hawaii’s building industry. Developed by Olomana Loomis ISC, the campaign blended storytelling, digital media, public relations, and community outreach to celebrate a century of impact and foster future growth.
Client and Sector
HPM Building Supply is a Hawaii-based building materials supplier and manufacturer, with a legacy dating back to 1921. The company operates across all Hawaiian islands and serves construction professionals and homeowners.
Challenge
The challenge was to craft a centennial celebration that not only honored HPM’s century-long journey but also connected meaningfully with a broad audience—including internal teams, loyal customers, and new markets—while showcasing HPM’s continued relevance and commitment to Hawaii’s communities.
Approach
Extensive story capturing—including over 50 stakeholder interviews—guided the development of an integrated campaign that highlighted HPM’s values, employee-ownership model, and enduring community presence. The messaging was designed to express gratitude, spark emotional resonance, and create a unified visual identity across all touchpoints.
Execution
The campaign included:
A 12-part video series telling HPM’s story through firsthand accounts.
A dedicated centennial landing page housing historical content and event updates.
A multi-platform blog series, social media content and ads, including the “100 Buckets Giveaway.”
Targeted emails and digital advertising.
A PR push securing state and national media coverage.
Traditional media including radio spots and full-spread print advertorials.
Community-centered initiatives like “100 Acts of Service” and the $20K “Live Better” Giveaway.
Results
By grounding the campaign in real stories and aligning digital and traditional media with meaningful community initiatives, Olomana Loomis ISC created a model for milestone marketing that blends brand building with emotional resonance. The campaign delivered over 1 million social ad impressions and 40,000+ ad clicks. Given the robust activity throughout the centennial anniversary year, HPM grew its email contact base by 86% YoY, adding over 10,000 new subscribers, and expanded its social following by 34%. The $20K Giveaway attracted over 52,000 entries. Coverage appeared in key publications including Building Industry Hawaii, Pacific Business News, LBM Journal, and Hardware Retailing. Most importantly, the initiative received heartfelt praise from stakeholders for authentically celebrating HPM’s story and future vision. The HPM 100th Anniversary Campaign is a benchmark for how legacy brands can celebrate history while looking forward.
