Hanalani “Dream. Learn. Do”
Olomana Loomis ISC led a comprehensive enrollment and scholarship awareness campaign for Hanalani Schools titled “Dream. Learn. Do. The Hanalani Way.” The campaign integrated digital storytelling, strategic media buying, and targeted outreach—resulting in an increase in interest in the school and more than 115,000 YouTube video views.
Client and Sector
Hanalani Schools is a private, faith-based institution in Hawai‘i offering personalized education with a strong sense of community. The campaign focused on the education sector, specifically K-12 admissions marketing.
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Challenge
Hanalani Schools aimed to boost enrollment and raise awareness of the Thomas J. Vincent Foundation Endowment Scholarship. Rooted in Christian values, academic excellence, and a close-knit culture, the school sought a strategy that would authentically reflect its mission to nurture the whole child—mind, body, and spirit. The campaign needed to resonate with prospective students and families by emphasizing personalized learning, faith-based instruction, and a supportive community in an increasingly competitive educational landscape.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
Olomana Loomis ISC developed a fully integrated marketing strategy centered on the school’s core values—faith, family (‘ohana), and opportunity. The campaign included extensive market research, creative content development, and multi-channel media planning. A key component was video storytelling, featuring real student experiences to bring the school’s culture to life.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Execution
The campaign unfolded across digital display ads, social media, radio, print, and direct mail. They produced a compelling series of student profile videos and class activity features that reflected Hanalani’s holistic approach to education. Additionally, we revamped the admissions viewbook and managed media placements to optimize reach and performance, constantly measuring results for continuous refinement.
Results
Authentic storytelling and integrated strategy proved to be powerful tools in education marketing. By aligning campaign content with institutional values and leveraging multi-channel tactics, we demonstrated how emotional resonance can drive measurable outcomes in enrollment and engagement.
The campaign led to Hanalani’s highest enrollment increase in three years, with a record rise in new student numbers. Digital engagement surged, highlighted by over 115,000 views of the campaign videos on YouTube. The scholarship program also saw increased visibility and interest.
