Chivas Regal – The Blending Room
The Mission:
Bring together trial of product and a bigger brand storytelling piece around ‘new success’ that taps into the brands emergence in younger culture, the world of hip-hop, and generally, stop making Chivas feel like dad’s whisky.
The Moment:
Culture met experiential trial in a series of FOMO – inducing red and blue room experiences that anchored a journey through the full Chivas portfolio.
The Meaning:
High profile guests, local icons from diverse passion points including music, art, sneakers, entrepreneurship, and even bringing Just Blaze out to entertain and guide the narrative, all of this added up to be a blend of culture, product, and connection, everything whisky stands for, but in the realm of new success.
