C Spire
C Spire is an advanced technology company that delivers gigabit fiber internet, business IT solutions and 5G nationwide wireless in markets across the Southeast.
Lewis was selected as C Spire’s agency of record where we are helping with all aspects of business intelligence, strategic insights, campaign development, paid channel planning/buying and campaign analytics.
One of our first campaigns included the launch of Apple’s new iPhone 16
This was an exciting yet challenging task, working directly with Apple as we crafted a spot that highlighted the new iPhone 16, but more importantly the new Apple Intelligence capabilities. We couldn’t be told what exactly the features of the phone would be until just a few days before shooting, so we had to be very nimble with our script. Due to the secretive nature of the new phone and the limited availability to shoot with the phone and Apple reps before its release, we had to shoot in LA, and have the spot edited, colored, mixed and ready to go to stations in less than a week, which meant working alongside our production company, C Spire, and Apple throughout the weekend to get the spot on air for launch day.
The Result:
Within 3 days of the iPhone 16 launch, C Spire’s iPhone 16 pre-orders were up 82% compared to the iPhone 15 launch last year.
