Furnitubes Fractional B2B Marketing
Through Switch’s CATALYST approach and Fractional Marketing model, Furnitubes—an established UK outdoor furniture manufacturer—gained strategic marketing leadership, design clarity, and a multi-channel communications engine.
Client and Sector
Furnitubes International Ltd is a British manufacturer with over 70 years’ experience in durable outdoor seating, planters, cycle stands, bollards, and bespoke street furniture, built entirely with recycled steel and sustainable timber.
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Challenge
Despite strong product and environmental credentials, Furnitubes lacked strategic storytelling and consistent B2B presence. Their internal marketing was limited, and they needed to scale their reach and credibility through structured communications.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
Switch engaged as Furnitubes’ full marketing department, adopting the CATALYST process: refining brand fundamentals (purpose, promise, tone), auditing market positioning, and aligning strategy to business vision. This was underpinned by in-depth competitor research and refinement of brand narrative tailored to human-centric, sustainability-driven messaging.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Execution
Switch implemented integrated channel tactics—organic and paid LinkedIn and search, email campaigns, content creation, digital PR, website management, and thought leadership. Weekly operational check-ins and monthly strategy meetings ensured seamless collaboration. The Switch team also participated in Furnitubes’ internal meetings and industry events.
Results
Early indicators show a 9% increase in website engagement time and a 6% lift in conversion rates, alongside stronger brand clarity and alignment between marketing activities and business goals.
“Everyone at Switch is excited to help us share our values and story with the world. The whole team understood us quickly; we share the same language – they picked up our market quickly and how we can best communicate.”
— Catherine Barratt, Managing Director, Furnitubes
