Bluestream Brand Refresh
A complete visual identity and brand architecture refresh for Bluestream, a global leader in urban outdoor furniture, delivered through agile sprint‑based execution.
Client and Sector
Bluestream, a UAE‑based provider of sustainable, modular urban outdoor furniture and smart‑city installations, serving urban planners, designers, municipalities, and waste‑management sectors.
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Challenge
Despite strong positioning and an expanding product range, Bluestream’s visual identity had become inconsistent and outdated. The brand required a unified visual system and asset library to support future growth—without disrupting stakeholder familiarity.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
Partnering with Switch, Bluestream defined a business-driven brief focused on visual coherence. Switch proposed a sprint‑based model with fixed deliverables, budget, and timelines to manage scope and ensure predictability. Though the logo refresh was initially out of scope, it evolved to become a central part of the project to align all visual elements. The process aimed to create a futureproof brand architecture with modular logo variants, expanded colour palettes, and multilingual typography support.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Execution
Sprint 1: Refined base logo to create flexible versions (stacked, banner, icon).
Sprint 2: Developed primary and secondary colour palettes—retaining brand heritage while enabling product‑stream differentiation.
Sprint 3: Redesigned iconography, containers, grids, and layouts for diverse asset types (catalogues, socials, technical documents).
Sprint 4: Established Arabic‑Latin typographic hierarchy, ensuring visual harmony across scripts.
Sprint 5: Authored a comprehensive brand manual and photography guidelines to enable consistent asset creation, even via smartphone.
Results
The refreshed identity was delivered ahead of schedule and within the agreed budget, with a comprehensive rollout that covered 2D and 3D assets, product lookbooks, stationery, web, presentations, social media, and email communications—ensuring visual consistency across every touchpoint.
“The process was seamless…super agile…results are stunning. We hit our deadline and the identity truly emanates my vision for the brand.” — Nitasha Sewwandi, CMO, Bluestream
