BECU
BECU is the 3rd largest credit union in the United Stated with over $30B in assets and more than 1.3 million members.
CHALLENGE
BECU was feeling continued pressure to grow their membership and business. We focused on capturing the low-hanging fruit: people looking for a new financial institution that lack awareness of BECU and/or what makes credit unions different.
THE DRIVE FOR DIFFERENT
Create a breakthrough campaign that positioned BECU and their not-for-profit, member-owned model, as the best choice for people who want a better banking experience that puts their financial wellbeing first.
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RESULTS
Exceeded annual membership growth goal.
71% increase in account opening consideration
43 point increase in unaided advertising awareness
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
