Beauty of Blends – KUSMI TEA
It’s not only about mixing teas, flowers and fruits, flavors and colors…But it’s also about mixing origins and cultures.
Keys factors success :
Packaging and stores and an outstanding communication
Our strategy:
To communicate Kusmi premium tea as a luxury brand that is accessible to everyone:
– To offer the image of superior quality vs mainstream brands
– To become the top-of-mind premium brand
Positioning:
The art of blending by Kusmi, premium tea brand
At Kusmi Tea, it’s all about the blend.
