A Step Further In Digital Medicine (Sanitas / Bupa)
In the context of a worldwide pandemic, healthcare digitalization became vitally important. In the past, medical consultation online was a service that few clients used. However, during the pandemic, it became a necessity for everyone.
With bluaU, the evolution of blua, the digital health insurance that brought about a revolution in healthcare management a few years ago, Sanitas takes another step forward in digital medicine, once again anticipating the trend in the sector.
As part of its services, along with video consultations, BluaU includes the measurement of vital signs through facial imaging, digital prevention programs, monitoring of health markers and daytime digital consultations, among others.
From its position as a leader of innovation, Sanitas opens up a universe of possibilities, and imagination becomes the central concept of the campaign.
Sanitas pioneering and technological position is also reflected in the proposal to use innovative technology in the campaign’s production through the use of the VFX Unreal Engine graphic engine, which was created for video games, and which was introduced to the world of film production by The Mandalorian show.
Darwin Social Noise has been responsible for creating the entire communication strategy and the launch campaign. The media buy for the campaign includes television, outdoor, print, digital and social media.
