Sustainable packaging solutions
The global leader in sustainable packaging solutions for both food and all other products. SEE generated $5.5 billion in sales last year and has approximately 16,500 employees who serve customers in 120 countries/territories.
The Assignment
Elevate the food side of the business globally and differentiate it among the competitive field of digital campaigns across the world today.
The Approach
Morrison partnered with ICOM and selected a global agency team across five regions with the right capabilities to build an integrated program featuring jarring creative to break through the sea of sameness. The campaign personified animals talking about the benefits of Sealed Air food packaging because it makes food last longer and look better due to the vacuum seal. We took a cue from the beauty industry and used large, striking, bold, black and white photography of animals next to a reversed out quote on a black background with the actual protein packaged product photo inset against body copy or with the CTA.
