RINO FERRARI F

Rino Ferrari F.

President of RINO & PARTNERS

Rino has more than 40 years of experience in leading positions involving all areas of communication and agency management. He started his career at For Sales Publicidade e Vendas in 1974 and then joined the Rino team in 1976.

He has planned and carried out communication projects, applying the whole mix of tools for over 300 companies from a variety of fields, including consumer goods, industrial products, services, social and political marketing, corporate and institutional work.

He has taken part in more than a hundred of professional events, and given more than a hundred lectures. He has been published in newspapers, magazines and advertising-related books. Rino is fluent in Portuguese, English, Spanish, Italian and French.

He is the primary marketing advisor for all of his agency’s clients and actively participates in the agency’s projects.

Courses and Certificates

* Business Administration Bachelor – PUC SP (São Paulo Catholic University)
* Marketing Policies and Strategies – PUC/ESAD – Barcelona
* Marketing Specialization – Carlow College – Pennsylvania Catholic University – Pittsburgh – USA
* CPSI – The Creative Education Foundation – State University College (Buffalo) – New York – USA

* Certificate of Proficiency in English – The University of Michigan
* TVL – Actual Leadership Training
 

Trade Affiliation Current Work

* Member of Brazilian Ethics Counsel of CONAR (National Advertising Self-Regulation Counsel) as ABAP’s (Brazilian Association of Advertising Agencies) representative

* Director of SINAPRO-SP (São Paulo State Syndicate of Advertising Agencies)

International Professional Activity

Has been Regional Director for Latin America of ICOM, network for 10 years, which he also served as worldwide President, for 3 years.