Motohiko Yoshida

I began my career at ADEX in 1990, primarily focusing on strategic planning. Over the years, I've worked with a wide array of clients across various industries, ranging from B2C sectors like food, cosmetics, and media to B2B sectors such as IT, industrial materials, and finance. My expertise covers several areas, including marketing strategy, media planning, creative development, and promotions. I've been involved in projects that require immediate results, like direct response campaigns, as well as long-term branding efforts. My role has been to bridge the gap between marketing strategies that drive business growth and creative ideas that resonate with people. Currently, I oversee and manage both the Creative Division and the Integrated Marketing Division.