Kholoud Hafsi

The backbone of execution at sweetwater, Kholoud is a master of managing large-scale events, production teams, and complex logistics. From global spectacles like Expo 2020 to major regional events including the F1 Abu Dhabi Grand Prix, Etihad Arena launch, UFC, Arab Cup, and the FIFA World Cup in Doha, she thrives in orchestrating high-impact experiences with precision and efficiency.

With a track record spanning Jeddah Season, Riyadh Season, Noor Riyadh, and numerous exhibitions and fairs across the UAE, KSA, and the wider GCC, Kholoud brings a sharp eye for detail and a seamless approach to execution. A natural problem-solver, she bridges the gap between creativity and operations—negotiating, streamlining, and ensuring all moving parts align flawlessly. Always a step ahead, she anticipates challenges before they arise, turning ambitious visions into reality.

Beyond her professional prowess, Kholoud is always the "mom" of the agency—a steady, nurturing presence who fiercely protects her team and leads with both strength and empathy. Her attention to detail is unmatched, whether she’s reviewing production workflows or checking the Monday.com board late into the evening. Even in her downtime she’s tuned in—following up with the team, chasing deliverables, and making sure no loose end goes unnoticed. Tirelessly dedicated, she embodies the spirit of reliability and commitment, working quietly behind the scenes to ensure everything runs like clockwork.