Joel Diaz Llamas

Joel Díaz Llamas is a visionary disruption strategist and entrepreneur with over 15 years of experience in brand transformation, digital innovation, and data-driven growth.

As Founder and President of POPCORN LABS, a leading Data-Driven agency based in Panama City, he has redefined how brands across Latin America connect with their audiences—through strategies that are driven by data, shaped by insight, powered by creativity, and proven by results.

Joel’s expertise spans performance marketing, innovation, marketing automation, omnichannel strategy, and audience analytics.

He is also deeply involved in data discovery and consulting initiatives—helping brands unlock the full potential of their information to shape marketing and business strategies with precision.

Beyond analytics, Joel leads the development of creative frameworks and strategic narratives that turn insights into powerful brand actions.

Under his leadership, POPCORN LABS has delivered impactful campaigns for clients in sectors ranging from consumer goods and finance to politics and healthcare, across markets including Panama and Central America.

He is a frequent speaker and thought leader on the intersection of data, strategy and business impact.

Joel has served as a juror for international advertising awards such as FePI and Effie Panama.

Beyond his professional achievements, Joel is passionate about empowering the next generation of marketers and entrepreneurs.