Glorisol Colon

Born in Phoenix, Arizona at an Air Force Base, I was raised in San Juan, Puerto Rico, where my family moved when I was just two years old. Though my roots extend beyond the island, I proudly consider myself "Boricua". My academic foundation includes a Bachelor’s Degree in Accounting with a Minor in Psychology from the University of Puerto Rico, which has provided me with a strong analytical and strategic mindset that has shaped my career in financial and operational leadership.

With over 25 years of experience in the advertising industry, I have built a distinguished career in financial leadership, operational excellence, and strategic business growth. My expertise lies in financial analysis, reporting, and corporate operations, with a proven track record of driving financial stability and operational efficiency within multinational and local agencies.

I played a pivotal role in the transition of a local advertising agency into a multinational powerhouse, leading the financial and operational due diligence throughout the acquisition process. This experience provided me with deep insights into M&A transactions, financial negotiations, and corporate integrations within the advertising sector.

Core Expertise:

✅ Financial Strategy & Analysis – Expert in budgeting, forecasting, and P&L management to maximize profitability.
✅ Mergers & Acquisitions – Led financial oversight during the acquisition of a local agency by a multinational firm.
✅ Financial Reporting & Compliance – Ensuring accurate and transparent financial statements in adherence to international accounting standards.
✅ Operational Leadership – Managing agency operations, streamlining workflows, and enhancing efficiency.
✅ Business Growth & Profitability – Driving cost-saving initiatives and revenue growth strategies.
✅ Cross-Functional Leadership – Partnering with executive teams, creative leads, and media departments to align financial goals with business objectives.