Frédéric Rondeau

Frédéric, a senior media strategist, ardently embraces the dynamic nature of the media industry. With experience in both Montréal and Toronto, his expertise spans national online and offline media planning, buying, and research across English Canada and Québec.  Throughout his career, he has directly overseen prominent brands like Labatt Blue, Herbal Essences (Procter & Gamble), Canada Post, Lancôme (L’Oréal), and more. Now a partner at Espace M, Frédéric is responsible for supervising major client media campaigns, both offline and online.

Actively involved in shaping the future of media strategists, he taught the media planning course at HEC Montréal for 11 years. Currently, he instructs the Digital Media course at the Université de Montréal and provides business training sessions on digital media, strategic media planning, and media creativity.

Recently, Frédéric has significantly contributed to expanding Espace M’s international business with ICOM, collaborating with senior agency executives and clients in the USA and Europe.