David Tan

David Tan is a seasoned advisor and co-founder at Distilleri Group, bringing over 20 years of experience in both creative and management roles. With a proven track record in creative strategy, communication, and management, David has a strong focus on industries such as sports retail, financial institutions, pharmaceuticals, and tech retail for global brands. His deep understanding of brand development and market trends enables him to provide insightful guidance to Distilleri’s clients, helping them navigate complex creative challenges and achieve their business goals.

As the Managing Director of Double Exposure, a business unit under Distilleri, David is responsible for driving business development and overseeing the overall management of the company. With a passion for crafting impactful brand stories, David leads Double Exposure in creating high-quality, emotionally-driven content that resonates with audiences. His leadership ensures the agency’s work aligns with the broader vision of Distilleri while maintaining a strong focus on innovation, client collaboration, and the strategic application of creative thinking.

David’s expertise allows him to seamlessly blend his roles at Distilleri and Double Exposure, ensuring a unified approach to brand strategy and content creation across both companies. His dual role combines creative leadership with strategic insight, positioning both Distilleri and Double Exposure for continued success in the evolving creative landscape.

He is also involved in creating campaigns and creative solutions for a suite of Government agencies including IMDA, EDB (OSTiN), MINDEF DXO, NCSS, MPA, PA among others.