Annika Avikson

Annika has a cum laude degree in Political Science and had a scholarship to go to UCLA to study international relations and diplomacy. However, life had other plans and she found herself working in an advertising agency straight after graduating from uni. First in Ogilvy Artmiks and then in Euro RSCG Idea (currently Havas) as a Project Manager and later as a Client Service Manager as well.

In Idea she was in the team that created and launched Welcome to Estonia brand. You probably can’t have a more significant and high responsibility task than branding an entire country!

In 2004 she founded Angels together with two ladies, Kärt Villmann and Maarika Liivamägi, hence the name.*

Despite being the General Manager she still enjoys working as a Project Manager as well, working for both Estonian and international companies. Key competencies: branding, marketing stategy, account management, integrated campaigns. Happy about: the team and agency culture she has managed to create together with Kärt. 

Annika has been on the board of Estonian Marketing Association and in jury of national advertising and design awards.

* A fun fact as well:

When we were trying to find a name for our agency we joked that we were like Charlie’s Angels. Very different, not even friends at that time but we always get the job done. And that's where the name came from.

Later I learned that on the day I was born the Billboard no 1 hit was "Gonna Fly Now (Theme from 'Rocky')” and 2nd was "Undercover Angel” (from Charlie’s Angels) which reached no 1 a week later.

Maybe Angels was written in my stars all along?