Never Say No To Panda / Arab Dairy – PANDA CHEESE
Project background: The clients brief was quite simple having launching a new packaging and full boost to the Panda products line up to increase market share and brand awareness. The creative idea developed is a straight forward hard sell to the brand name “Never say no to Panda”.
Transforming the creative idea to TV concept, was done as direct as possible, latterly no consumer can refuse the Panda brand, adding to the execution value an exact replica of a real Panda bear was customized as suit. where the Panda appears to the ad hero whom refuses to eat or buy the cheese.
The direction of the TVC’s where done in a simple manner with no big camera movement always a fixed cam with simple cuts when needed. The direction of the spots added a lot to how simple and straight forward the idea is.
