Dream Again (Paradores)
Paradores has been championing a different kind of tourism since 1928, protecting Spain’s historical and cultural heritage, promoting the local economy, and caring for the environment through its commitment to sustainability. With hundreds of unique spaces all over Spain, Paradores offers a high-quality hospitality experience for visitors who not only seek relaxation but also a journey into the past and the future through national culture, heritage, gastronomy, nature, and art.
Darwin & Verne has developed the strategy and concept to communicate the new spring campaign, encouraging people to “Dream Again”. After two years of uncertainty, concerns, and crises, we want to give back something that has been lost: the power of dreaming.
2021 was the first year we return to traveling and living as before. If you have ever been to a Parador, the experience they provide invites you to dream in every sense of the word.
For the launch of this new concept, Paradores and Darwin & Verne have used the time when life is renewed the most: spring. Through the campaign carried out in print, press, display, digital video, and social media, Paradores invites us to dream where the magic of spring blooms.
Through the imaginary and evocative world of spring and the experience at Paradores, dreams are brought to life in the graphic and audiovisual campaign.
