Desconstruction (Cosentino)
Two thousand years ago, Vitruvius handed down to us the three universal principles of architecture: beauty (Venustas, in Latin), strength (firmitas) and utility (utilitas). Today it is the PIETRA KODE collection by Cosentino that has recodified them and gives them a new meaning through three ancient stones: Vicenza, Travertino and Ceppo. Two thousand years later, they have become high-performance, versatile surfaces adapted to modern design, where beauty and functionality coexist.
For the global launch of this new Cosentino collection, we created an international campaign for over 30 countries. This is our first project for the brand after winning an international competition. With the theme ‘It’s time to deconstruct’, we have designed a campaign whose concept is found in the present but with an eye on both the past and the future. “We live in a society in which a number of values have become obsolete. Often, it is neither the essence nor the content that has become outdated, it is the shape form. That is why this campaign aims to use deconstruction as a tool to change the future. We started with the classic values of Vitruvius to rebuild them with Cosentino materials“, says Pablo Mendoza, Darwin & Verne’s creative director leading the campaign.
